山东东营机场借力“东马”赛事开展联合营销活动

Core Insights - The "2025 Yellow River Estuary (Dongying) Marathon" successfully attracted over 35,000 domestic and international runners, highlighting the event's popularity and the associated demand for air travel [1][2] Group 1: Event and Marketing Strategy - Dongying Airport leveraged the marathon event to launch an "Aviation Market" joint marketing campaign, integrating aviation services into the event to meet the travel needs of participants [1][2] - The airport staff provided detailed information on popular flight destinations and assisted runners with travel-related inquiries, enhancing the overall travel experience [2] Group 2: Future Plans and Market Development - Dongying Airport plans to further explore the aviation market by identifying diverse customer needs and strengthening collaborations with cultural and sports events [2] - The airport aims to innovate and optimize its service offerings to attract more travelers to Dongying, contributing to local economic and social development [2]