民生保险2025金融教育宣传周：以金融之力，守护人民美好生活

Core Viewpoint - Minsheng Insurance successfully held a large-scale financial education campaign from September 15 to 21, themed "Protecting Financial Rights and Supporting a Better Life," in response to the National Financial Supervision Administration's initiative for the 2025 Financial Education Promotion Week [1] Group 1: Campaign Overview - The campaign involved 26 branches and 459 service outlets, with 9,410 internal staff and agents participating, conducting a total of 1,024 promotional activities that reached 1.69 million financial consumers [2] - Online, the company published promotional content 919 times, achieving 1.16 million clicks, and created 262 original risk warning messages, with media coverage generating over 2.56 million clicks [2] Group 2: Digital Empowerment - Minsheng Insurance utilized new media platforms such as WeChat, Douyin, and video channels to create professional and innovative online educational products [3] - The company participated in the "Dou is Jingrong Guardian" campaign, producing engaging short videos and interactive quizzes to enhance public interest in financial education [3] Group 3: Community Engagement - The company conducted face-to-face financial services in rural areas, with staff explaining consumer rights to farmers and organizing community lectures to raise awareness [4] - Targeted educational efforts were made for different demographics, including youth in universities and delivery workers, to promote financial literacy [4] Group 4: Industry Collaboration - Minsheng Insurance engaged in collaborative educational activities across various regions, joining initiatives like "Shenyang Insurance County Benefit Action" and "Jinshan Jinmei into Thousands of Homes" [5] - The company introduced a "Finance + Public Welfare" model, combining financial education with community services such as health check-ups and support for special needs children [5] Group 5: Service Upgrades - The company established "Insurance Warm Stations" to provide convenient services for the elderly and outdoor workers, and optimized service processes for vulnerable groups [7] - The financial education campaign exemplified the company's commitment to a user-centered approach and its vision of becoming a respected company, with plans for ongoing innovation in financial education and risk management [7]