巨人网络董事长史玉柱：征途想吸引年轻玩家需要做好三点

Core Insights - The chairman of Giant Network, Shi Yuzhu, expressed satisfaction with the growth in player numbers for the "Journey" IP, which has outpaced revenue growth over the past two years, indicating the team is on the right track [2] - Shi emphasized the importance of focusing on player experience rather than just revenue, highlighting three key aspects for future development: being engaging, enjoyable, and sustainable [2] - The company aims to enhance its appeal to younger players by adjusting art styles, simplifying gameplay, and improving communication regarding game rules and features [2] Company Strategy - Shi Yuzhu rated the team's performance at 80 out of 100, indicating a strong foundation but recognizing the need for further improvement in game enjoyment [2] - The company plans to prioritize the development of games that not only last for 20 years but also thrive, with expectations for significant improvements in gameplay and player growth in the coming years [2] - Future game versions and products will involve direct player feedback, with Shi committing to engage with the games personally to understand player opinions [2]