甜心皮皮快闪车首亮相！高效店型适配多元场景，助力万店扩张计划

Core Insights - The 2025 Jazz Shanghai Music Festival successfully attracted numerous music enthusiasts and tourists, showcasing the charm of jazz music [1] - Sweetheart Pipi, a new tea beverage brand, made its debut as the official partner of the music festival with a pop-up vehicle, integrating its brand philosophy into the event [1] Group 1: Pop-up Vehicle Advantages - The pop-up vehicle represents the first appearance of Sweetheart Pipi's new store model, which has been developed through market research and model refinement [3] - The pop-up vehicle offers high flexibility and quick response, allowing the brand to reach target customers effectively in crowded venues like music festivals [3] - Compared to traditional stores, the pop-up vehicle significantly reduces initial investment costs related to location and decoration, enhancing operational efficiency [3] - The pop-up vehicle serves as a mobile brand ambassador, creating brand memory points through consistent visual decoration across various themes and engaging consumers through offline activities [3] - A mature supply chain and operational system support the pop-up vehicle, ensuring consistent and safe product and service experiences for consumers [3] Group 2: Festival Experience and Brand Engagement - The Jazz Shanghai Festival featured a "stage both indoors and outdoors," with a jazz avenue hosting numerous international bands and nearly a hundred brands for a one-stop jazz lifestyle market [5] - Sweetheart Pipi's pop-up vehicle provided a range of products including fruit tea, milk tea, and ice cream, enhancing the music experience for attendees [5] - The pop-up vehicle's eye-catching red design and cute IP character align with current social media trends, making it a popular photo opportunity for young attendees [5] Group 3: Strategic Expansion and Collaboration - Participating in the music festival with a pop-up vehicle represents Sweetheart Pipi's exploration of various scenarios such as scenic spots, markets, and music events [7] - The link between the pop-up vehicle and these scenarios is based on functional adaptation to scene demands, atmosphere integration, and complementary experiences [7] - This flexible and efficient model empowers partners to achieve low-risk trial and high-probability success, facilitating a win-win expansion for both the brand and entrepreneurs [7] - Sweetheart Pipi aims for a nationwide expansion plan of 10,000 stores within a year, indicating strong growth potential [7]