HAIER SMART HOME(SH:600690) Quan Jing Wang·2025-10-21 06:38Core Insights - Haier has become a leading choice for over 300 million households in China, with at least 6 out of every 10 families using Haier products [1][2] - Haier has maintained its position as the world's largest home appliance brand in retail volume for 16 consecutive years, with global users surpassing 1 billion [1] - The company is innovating shopping experiences through a "crowd testing" model, allowing consumers to experience products firsthand [1] Group 1: User-Centric Innovation - Haier's success is attributed to its user-centered innovation philosophy, evolving from single products to smart suites and complete home solutions [3][4] - The company has a history of responding to user needs, exemplified by the development of the "lazy wash" washing machine and the Mailang refrigerator, which addresses specific consumer concerns [3][4] Group 2: Product Differentiation - Haier's product offerings are tiered to meet diverse consumer demands, including high aesthetics for younger users and AI technology for quality-conscious consumers [4][5] - The Mailang series has gained significant attention, particularly among young consumers, with a 90% user base in this demographic [7] Group 3: Technological Advancements - The Mailang refrigerator features advanced preservation technology developed in collaboration with the Chinese Academy of Sciences, boasting 204 patent applications [8] - The Mailang air conditioner utilizes AI technology to enhance user comfort by adjusting airflow based on real-time monitoring of human presence [8] Group 4: Future Living Scenarios - Haier is moving beyond traditional appliances to create integrated smart living environments, exemplified by its Three Wings Bird brand offering customized smart home solutions [5][8] - The seamless interaction between Haier appliances represents a vision of future living, where devices autonomously assist users in daily tasks [8]