性别战争一年后,二游市场基本盘依然稳固
Hu Xiu·2025-10-21 06:56

Core Viewpoint - The article discusses the impact of gender narratives on the second dimension (二游) gaming industry, suggesting that if gender narratives become mainstream, traditional games may struggle to survive [1][4]. Group 1: Gender Narratives and Market Impact - The gender war that swept through the 二游 community has shown that most games, whether they chose to engage or not, have managed to survive in their own ways [5][15]. - The 二游 market has demonstrated resilience, proving that its fundamental base is difficult to shake, even with extreme gender narratives [15][16]. - The 二次元 gaming market's value in the first half of 2025 was reported at 168 billion yuan, with 二游 accounting for only 14.577 billion yuan, a decline of 8% year-on-year [12]. Group 2: Consumer Behavior and Market Trends - There has been a significant increase in male consumers choosing not to give gifts during holidays, indicating a shift in consumer behavior [13]. - Despite the challenges faced by new 二游 releases, the decline in performance is not primarily attributed to gender-related elements, but rather to gameplay quality and deeper content [17][33]. - The current major products in the 二游 market do not explicitly define their target audience, maintaining a generalist approach that contrasts with the expectations of extreme gender narratives [35].

性别战争一年后,二游市场基本盘依然稳固 - Reportify