SHUANGHUI(SZ:000895) Zhong Guo Zhi Liang Xin Wen Wang·2025-10-21 07:05Core Insights - The launch of "Jiansong," a high-end light food brand under Shuanghui, emphasizes the theme of "pleasing oneself" with new product lines including salad chicken breast, chicken small breast, and luncheon meat [1][2] - The event showcased a water Tai Chi performance to visually convey the brand's health philosophy of "light health and sustainability" [1] - "Jiansong" leverages Shuanghui's production capabilities, including a self-owned farm producing 300 million chickens annually, to ensure high-quality, antibiotic-free chicken meat [1] Product Innovations - The "Jiansong" salad chicken breast utilizes six core processes such as 360° vacuum tumbling and low-temperature marination to enhance flavor and texture while maintaining a clean ingredient label [1] - The reduced-salt chicken luncheon meat employs innovative "emulsification + granulation" technology and low-temperature cooking to retain classic flavors while meeting consumer demand for lower sodium content [2] Strategic Focus - The introduction of "Jiansong" products marks a strategic deepening for Shuanghui in the health light food sector, indicating a refinement and expansion of its product lines [2] - Shuanghui plans to continue focusing on the core meat industry, aiming to launch more healthy, safe, nutritious, and delicious products to meet the diverse dietary needs of consumers [2]