前脚抵制黑公关，后脚就遭官媒回怼，雷军为何犯众怒？

Core Viewpoint - The rise of Xiaomi's automotive division exemplifies the dual nature of traffic as both a boon and a potential downfall for brands, highlighting the current trust crisis faced by the company due to safety incidents and inadequate responses [1][3]. Group 1: Safety Incidents - The trust crisis for Xiaomi began with a tragic accident on March 29, 2025, where three university students died in a crash involving the Xiaomi SU7, raising serious concerns about the vehicle's safety features [6]. - Subsequent incidents, such as the one on Chengdu Tianfu Avenue, further eroded public trust, as the vehicle's inability to unlock doors during a fire raised alarms about safety protocols [8]. - Xiaomi's initial responses to these incidents were seen as dismissive, failing to address core safety concerns adequately, which intensified public outrage [6][8]. Group 2: Public Relations and Corporate Response - Xiaomi's CEO Lei Jun's public statements during the crisis have been criticized for failing to address the actual safety issues, instead focusing on external factors like "black public relations" [9][11]. - Media criticism, including a pointed article from Qianjiang Evening News, emphasized that the company should not conflate safety concerns with public relations issues, urging a focus on resolving the actual problems [14]. - The intervention of regulatory bodies, such as the State Administration for Market Regulation, forced Xiaomi to acknowledge its shortcomings and submit a technical report, revealing critical design flaws in the SU7 [15][16]. Group 3: Design and Technical Flaws - The technical report disclosed that the vehicle's electronic door handles failed to operate due to a power cut during a collision, which was exacerbated by design thresholds that prevented automatic unlocking [15]. - The SU7's design flaws, including limited night-time recognition capabilities and inadequate safety measures, contradict the company's stated commitment to safety [16]. - The reliance on marketing over research and development has been identified as a significant issue for Xiaomi, suggesting a need for a shift in focus towards improving product safety and reliability [16]. Group 4: Future Directions - To regain public trust, Xiaomi must prioritize safety design improvements and establish transparent communication with consumers, moving away from a marketing-centric approach [16][19]. - The company is urged to adopt a more humble stance, addressing safety concerns earnestly rather than deflecting criticism, as this is essential for overcoming the current trust crisis [19].