茅台辟谣“10月起全国新增650家茅台专营店”：虚假消息，以官方公告为准

Group 1 - The new management of Moutai Group has proposed a new channel strategy, planning to add 650 Moutai specialty stores nationwide starting in October, targeting previously untapped county, city, and provincial markets with investment thresholds of 500,000, 1,000,000, and 2,000,000 yuan, respectively, which include a certain proportion of Feitian allocations and renovation subsidies [1] - Moutai has denied recent market rumors regarding the establishment of new stores and recruitment for franchise operations, stating that these are false messages and that any such announcements should be verified through official channels [2] - Moutai's half-year report indicated that for the first half of the year, the company achieved revenue of 91.094 billion yuan and a net profit of 45.4 billion yuan, with year-on-year growth rates of 9.2% and 8.9%, respectively, and the number of domestic and international distributors increased by 137 and 11, totaling 2,280 and 115 [4]