Direct ATPI任命新总经理，蓄力中国企业差旅市场发展

Core Insights - ATPI has appointed Ms. Qu Ning as the General Manager for ATPI China, effective immediately, to lead the local travel expert team in expanding ATPI's business in China [2][4] - The appointment reflects ATPI's long-term commitment to the Chinese market, following a strong growth period and recent acquisition by Direct Travel, which enhances the company's scale and global reach [4][5] - Ms. Qu brings over 20 years of experience in travel operations management and a deep understanding of China's unique business environment, enabling clients to navigate local travel systems and regulatory requirements effectively [4][5] Company Overview - ATPI, established in 2002 and headquartered in Manchester, UK, operates over 100 offices globally, known for innovative technology-driven solutions in sectors like energy, shipping, sports, and mining [5] - Following its acquisition by Direct Travel, ATPI aims to create a $6 billion global travel management giant, focusing on tailored, future-oriented, and sustainable solutions for clients [5] - The growing demand from Chinese enterprises for customized and professional travel management solutions aligns with ATPI's strengths in global resources and local service excellence [5] Strategic Goals - ATPI China aims to provide efficient, safe, and sustainable global travel operations support, catering to both local enterprises' international travel needs and multinational companies operating in China [4] - The company plans to accelerate its presence in corporate travel, shipping logistics, energy, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors to meet local market demands [4] - ATPI's long-standing digital strategy enhances service effectiveness, offering localized solutions that include instant customer service, advanced tools, and multilingual support [5]