Core Insights - The article emphasizes the importance of ingredient quality and safety in the highly competitive restaurant industry, highlighting the role of rice as a crucial component in enhancing the dining experience [1][9] Group 1: Supply Chain and Ingredient Sourcing - The restaurant brand "Jiao Ai" focuses on high-quality rice sourced from the fertile black soil of Northeast China, specifically from Wuchang, Heilongjiang, which is known for its unique climate and nutrient-rich soil [4][6] - Jiao Ai collaborates with a benchmark enterprise, Jinhe Rice Industry, to implement a modern agricultural management model that ensures quality control from planting to delivery [6][8] Group 2: Quality Assurance and Standardization - The brand has established a standardized cooking process to maintain the quality and flavor of the rice served, ensuring consistency in every bowl [6][10] - Jiao Ai's commitment to quality is reflected in its rigorous supply chain management, which includes real-time processing and temperature-controlled logistics to preserve the freshness of the rice [6][8] Group 3: Brand Philosophy and Consumer Trust - The brand's philosophy centers around a deep commitment to ingredient quality, aiming to provide consumers with a trustworthy dining experience that feels like home [8][10] - Jiao Ai seeks to redefine the standards of a good meal by ensuring that the quality of rice is visible and traceable, thereby enhancing consumer confidence in the brand [9][10]
一碗米饭的“颗粒度”:椒爱用黑土地的温度与供应链的精度,只为让您吃得放心
Zhong Guo Shi Pin Wang·2025-10-21 08:21