吕文扬的海阳之行：一位新加坡商人的市场洞察

Core Insights - The article highlights the potential of Haiyang, a city in Shandong Province, as a burgeoning investment opportunity due to its strong manufacturing base and rapidly developing marine biological industry [3][6] - The importance of understanding local market dynamics and consumer behavior is emphasized, showcasing the shift in consumer preferences towards quality, design, and brand storytelling [5][6] Group 1: Market Potential - Haiyang is recognized for its robust manufacturing foundation and the government's strong willingness to support development, positioning it as a potential regional growth engine [6] - The city is experiencing a consumption upgrade, with consumers increasingly demanding higher quality and more sophisticated products, mirroring trends seen in Singapore and Southeast Asia [5][6] Group 2: Local Insights - The company leader, during the visit, engaged in direct conversations with local entrepreneurs to gain insights into operational aspects such as supply chain, labor availability, and logistics costs [4] - Observations made during the visit included the unique blend of local culture and business practices, which could influence future investment strategies [4][5] Group 3: Strategic Considerations - The challenge lies in integrating international operational concepts with the local industrial culture to create a forward-looking yet grounded business model [6][8] - The visit served as a foundation for developing a more ambitious investment proposal, reflecting the city's potential and the strategic direction for future investments [8]