美国关税下狠手！东南亚商品加税超20%，优衣库为啥死扛不迁厂？

Core Viewpoint - The article discusses Uniqlo's strategy in response to the stringent U.S. tariff policies, highlighting the complexities behind its decision to maintain its supply chain in Asia rather than relocating to the U.S. [1][3] Group 1: Tariff Impact - By 2025, U.S. tariffs on Chinese goods will increase, with additional tariffs of 20% to 49% on products from Southeast Asian countries and 24% on non-automotive products from Japan [1] - In FY2025, Uniqlo's North American revenue is projected to grow by 24.5%, with profits increasing by 35.1%, contributing significantly to Fast Retailing's net profit of $2.8 billion [1] - Fast Retailing estimates that tariffs could reduce profits by 1% in FY2025, with a more significant impact expected in the second half of the fiscal year [1] Group 2: Supply Chain Strategy - Uniqlo's supply chain is heavily reliant on Asia, with approximately 30% of production in China and the majority in Southeast Asia, making it vulnerable to U.S. tariffs [1] - The company's operational model emphasizes "Japanese design, Asian production," allowing it to produce high-quality, cost-effective products recognized globally [4] - Asian factories offer flexibility in design changes, producing samples in 5 to 7 days, while U.S. production lacks this efficiency and skilled labor [6] Group 3: Response Strategies - Uniqlo has adopted a short-term strategy of stockpiling goods in the U.S. to mitigate the immediate impact of tariffs [6] - The company plans to increase prices by 10% to 15% on certain products in the U.S. market starting in Fall 2025, indicating a need to maintain profitability despite rising costs [6] - Fast Retailing is diversifying its strategy, focusing on North America and Europe due to slowing growth in China, with plans to open flagship stores in Chicago and San Francisco by 2026 [7] Group 4: Lessons for Other Companies - Uniqlo's approach serves as a model for other companies facing tariff pressures, emphasizing that relocating production can be more costly than the tariffs themselves [9] - The company maintains its competitive edge by leveraging its Asian supply chain while employing strategies like stockpiling, price adjustments, and production location changes to navigate economic challenges [9]