Ge Long Hui·2025-10-21 09:41Core Insights - Major domestic sports brands are intensifying their efforts in instant retail ahead of the Double 11 shopping festival, indicating a shift towards new sales channels [1][2] - The collaboration between sports brands and Meituan Flash Purchase highlights a trend of seeking sustainable growth outside traditional retail [2] Group 1: Company Initiatives - Hongxing Erke has begun its partnership with Meituan Flash Purchase, aiming to expand its store presence to approximately 4,000 locations by the end of the year, covering most cities in China [1] - Li Ning announced its collaboration with Meituan Flash Purchase, with nearly 1,000 stores set to join the platform [1] - Other leading brands such as Anta, Biaoshang, and 361° have also entered into partnerships with Meituan Flash Purchase since August [1] Group 2: Market Trends - The instant retail sector is experiencing rapid growth, particularly in the sportswear and outdoor equipment categories, which is seen as a strong indicator of market potential [2] - The trend of sports brands exploring new channels for sustainable growth reflects a broader industry movement towards instant retail solutions [2] Group 3: Consumer Demand - Hongxing Erke's products have shown significant demand from various consumer scenarios, including gyms, schools, office buildings, and hotels, indicating a strong potential for meeting immediate consumer needs [1]