21专访｜合生载物蒋香香：文投会，个人IP规模化发展的新起点

Core Insights - The article discusses the evolution of knowledge content dissemination, highlighting the rise of personal knowledge IP as a significant force in the cultural industry, comparable in commercial value to some listed companies [1][2] - The CEO of Beijing Hesheng Zaiwu Cultural Media Co., Ltd. emphasizes the need for capital and systematic operations to scale personal IP development [1][5] Industry Evolution - The cultural content industry has evolved through three stages: the print media era, the portal website era, and the current self-media era characterized by short videos and live streaming [2] - The self-media era allows for direct and frequent interaction between creators and audiences, enhancing emotional resonance and dissemination efficiency [2] Personal IP Development - The company aims to assist knowledge creators in integrating various media forms, including books, courses, and short videos, to create a systematic content matrix [2] - The competition for sustainable and competitive knowledge IP is categorized into three levels: cognitive competition, value competition, and differentiation [3][4] Investment Opportunities - The upcoming Guangdong-Hong Kong-Macao Greater Bay Area Cultural Investment Conference is seen as a platform to explore the industrialization of personal IP and connect quality content creators with resources [5] - A case study illustrates that a small team can achieve significant monthly transaction volumes through effective content delivery on platforms like Douyin, showcasing the potential of personal IP [5] Challenges and Future Aspirations - The main challenges for personal IP include scaling and securing capital support, as individual models often lack systematic operations and resource integration [5] - The company expresses a desire to establish a presence in the Greater Bay Area and collaborate with influential IP educators to contribute to cultural prosperity [5]