Guan Cha Zhe Wang·2025-10-21 09:51Core Insights - Omdia's latest research indicates that the total shipment of desktops, laptops, and workstations is expected to grow by 6.8% year-on-year, reaching 72 million units by Q3 2025, driven by strong device upgrade demand as Windows 10 support ends [1][4] Shipment Growth - Laptop shipments, including mobile workstations, are projected to increase by 4% to 57.2 million units, while desktop shipments, including desktop workstations, are expected to rise by 17% to 15.2 million units [1][4] Market Dynamics - The end of Windows 10 support has led to heightened demand for PC upgrades among both enterprises and consumers, with a significant portion of users still on Windows 10 or using PCs older than five years [4] - A survey indicated that only 39% of enterprise customers have completed their PC upgrades, while 18% plan to continue using Windows 10 post-support, suggesting ongoing opportunities for Microsoft and its partners to promote transitions [4] Vendor Performance - Lenovo leads the global PC market with a shipment of 19.4 million units, a 17% increase year-on-year, followed by HP with 15 million units (11% growth), and Dell with 10.1 million units (3% growth) [5][6] - Apple and Asus follow with shipments of 6.6 million and 5.8 million units, respectively, with Apple maintaining over 6 million units for five consecutive quarters [6] Future Outlook - Major industry players are expected to unveil new product roadmaps to stimulate PC demand, with Qualcomm and Intel launching upgraded chipsets [6] - The upcoming CES 2026 is anticipated to showcase new and attractive PC products, with a focus on "edge AI" technology [6]