Di Yi Cai Jing Zi Xun·2025-10-21 10:03Core Insights - The rise of county-level consumption is driven by economic development and improved infrastructure, leading major brands to expand into these markets [1][2][4] - Sam's Club has opened its fourth store in Suzhou, targeting strong economic counties and cities, with a focus on customized and high-quality products [1] - The county market is becoming increasingly vital, with the county and township market accounting for 38.8% of total retail sales in the first three quarters of the year [2] Group 1: Market Expansion - Major brands, including international hotel chains and coffee shops, are entering county markets due to saturation in first and second-tier cities [3][4] - The hotel industry is seeing significant growth in county tourism, with brands like Hilton and Marriott establishing a presence in these areas [3] - Starbucks has expanded to 7,758 stores in China, covering over 1,000 county-level markets, indicating a competitive push into lower-tier cities [3] Group 2: Economic Factors - The county market offers lower property and operational costs compared to urban centers, making it attractive for businesses [4] - Rapid economic growth, urbanization, and rising income levels in counties are contributing to increased consumer spending [4] - Counties serve as crucial points for rural revitalization, enhancing local attractiveness and investment environments through the presence of high-quality brands [4]