2025年三季度中国消费者消费意愿调查报告在渝发布

Core Insights - The report indicates a moderate recovery in Chinese consumer spending intentions, with "stable expectations" and "strengthened guarantees" identified as key factors to boost consumer confidence [1][2] Group 1: Consumer Sentiment - The consumer intention index for Q3 2025 stands at 120.6, above the critical threshold of 100, reflecting a slight increase of 0.4 points from the previous quarter [2] - The current consumption intention index is at 112.9, rising by 1.2 points, while the expected consumption intention index is at 128.4, showing a slight decline of 0.4 points [2] - Compared to the same period last year, the overall consumer intention index has decreased by 2.9 points, with the current consumption intention index increasing by 1.2 points and the expected consumption intention index dropping by 6.9 points, indicating that the foundation for recovery still needs to be solidified [2] Group 2: Recommendations for Improvement - The report suggests seven key recommendations to enhance consumer expectations and unleash potential: 1. Implement stronger policy measures to stabilize consumer expectations 2. Advance social security system reforms, focusing on improving healthcare effectiveness and alleviating pension burdens for low- to middle-income groups 3. Create an "anti-involution" institutional ecosystem to shift competition from price wars to value creation 4. Explore the silver economy by transforming aging challenges into new consumption opportunities 5. Promote deep integration of the cultural and tourism industries, evolving from "sightseeing" to "immersive experiences" 6. Restructure the healthy development ecosystem of the catering industry to balance the interests of platforms, businesses, and consumers 7. Recognize the transition of the automotive industry from an "incremental expansion" phase to a "stock optimization" phase, effectively incentivizing differentiated innovation [3]