“贵州第三”背后的高质量成长：解码国台的战略体系

Core Insights - Guizhou Guotai Intelligent Liquor Group (Guotai) has achieved significant recognition in the "Huazun Cup" rankings, with a brand value of 236.126 billion yuan, ranking ninth in China's liquor industry and third in Guizhou's liquor sector [1] - The Guotai Guobiao liquor brand has a brand value of 118.34 billion yuan, placing it twentieth globally among liquor products and ninth among Chinese liquors [1] - Guotai has received multiple accolades, including being named one of the "Top Ten Best-Selling Global High-End Spirits Brands for 2025" and a leader in high-quality development in the Chinese sauce liquor sector [1] Group 1: Digital Empowerment - Guotai is a pioneer in the Chinese liquor industry in adopting digitalization as a core development strategy, breaking down the brewing process into 30 steps, 274 links, and 1508 technical indicators [2] - The digitalization of the brewing process allows for large-scale production while ensuring high quality, meeting the increasing demand for premium products in the market [2][3] - Digital brewing enhances food safety, health, and comfort, while also optimizing resource consumption and reducing emissions, aligning with the dual carbon goals [2] Group 2: Consumer Engagement - In response to the increasing competition in the liquor industry, Guotai has prioritized consumer cultivation as a strategic focus, engaging in various cross-industry activities to connect with consumers [4][6] - The company has sponsored high-profile events, including concerts and cultural festivals, to deepen its engagement with diverse consumer groups [4][6] - Guotai's approach aims to build emotional connections with consumers, moving beyond mere brand exposure to foster loyalty [6] Group 3: Vintage Strategy - The concept of vintage liquor has become a focal point in the competitive landscape, serving as a quality and value benchmark amid homogenization in the industry [7][8] - Guotai introduced a dual vintage labeling system in 2017, marking both the production and release years on its bottles, addressing the ambiguity surrounding vintage standards in the market [7][8] - The company has initiated nationwide blind tasting competitions to allow consumers to experience the quality differences associated with "real vintage" products, enhancing brand recognition [10] Group 4: Innovative Business Ecosystem - Guotai has developed a new commercial ecosystem called "Guotai·Tongzhi Business Path," fostering a community of shared interests and values among manufacturers, distributors, and consumers [11][12] - The company has established city platform companies to enhance collaboration with distributors, improving sales performance and market support [12][13] - Guotai's initiatives, such as the "Thousand Counties Thousand Stores" project, aim to expand its market reach and optimize operational efficiency, ensuring sustainable growth in the evolving market landscape [13]