从赞助商到“城市合伙人”，十五运推动赛事经济升级

Core Insights - The 15th National Games (referred to as "15th Games") is set to be a significant event, marking the first time it will be jointly hosted by Guangdong, Hong Kong, and Macau, highlighting its historical significance and brand influence [1][2] - The event is expected to serve as a platform for showcasing the high-quality development of the Guangdong-Hong Kong-Macau Greater Bay Area and promoting regional collaboration and economic growth [1][8] - The sponsorship landscape for the 15th Games is characterized by a diverse range of sponsors and a comprehensive coverage of sponsorship categories, reflecting a shift towards a more market-driven approach in sports events [4][9] Sponsorship Overview - As of June, the organizing committee received 121 sponsorship intentions across 53 categories, with a total sponsorship intention exceeding 2 billion yuan, and 29 companies have signed or are in the process of signing sponsorship agreements totaling nearly 1.65 billion yuan [2][3] - The sponsorship structure includes four tiers: partners, sponsors, exclusive suppliers, and suppliers, with the highest tier requiring a minimum sponsorship of 100 million yuan [3][4] - A total of 32 sponsoring companies have been identified, covering various sectors such as insurance, aviation, telecommunications, and sports equipment, showcasing a multi-faceted sponsorship approach [3][4] Technological Integration - The three major telecommunications operators in China—China Telecom, China Mobile, and China Unicom—are collaborating for the first time to ensure stable and efficient communication services during the event, investing significantly in network infrastructure [5][6] - The integration of advanced technologies such as 5G and AI is expected to enhance the digital experience for both spectators and athletes, marking a significant evolution in the technological capabilities of sports events [6][9] Economic Impact - The event is anticipated to generate an economic increment of 5 billion yuan through the "City Partner" initiative, which aims to leverage the event's traffic for broader economic benefits [7] - The collaboration between government, organizers, and sponsors is seen as essential for maximizing the economic potential of the event, driving tourism, infrastructure upgrades, and brand elevation for the host cities [8][9] - The sponsorship scale for the 15th Games has reached new heights, reflecting a deep recognition of the commercial value of the event and the strategic alignment of corporate interests with regional economic development [9]