洛阳：“演唱会经济”拉动文旅消费升级

Core Viewpoint - The successful hosting of the "Chao Ran Xing Dong" concert in Luoyang not only provided an enjoyable experience for attendees but also significantly boosted local tourism and consumption, exemplifying the integration of cultural and tourism development in the ancient city [1][4]. Group 1: Economic Impact - The concert attracted numerous visitors from outside Luoyang, combining the concert experience with city tours, which led to a peak in local consumption in areas such as dining, accommodation, and transportation [4]. - This event marked the fifth major concert in Luoyang this year, continuing the trend of a booming local performance economy and effectively converting concert attendance into increased consumer spending [4][6]. Group 2: Promotional Strategies - Luoyang's tourism group implemented targeted promotions to maximize the concert's economic impact, offering discounts on entry to six major attractions, reduced hotel rates at ten hotels, and dining discounts at various restaurants, along with free shuttle services [4][6]. - The concert serves as a concentrated promotion of the city's cultural tourism, with Luoyang leveraging star performances alongside traditional cultural displays to create a comprehensive entertainment matrix [6]. Group 3: Long-term Development - The "concert economy" is emerging as a new engine for cultural tourism development in Luoyang, with the concept of "traveling with concerts" becoming a new branding strategy for the city's tourism [6].