2 1 Shi Ji Jing Ji Bao Dao·2025-10-21 11:45Core Viewpoint - The company, Guangdong Jintian Animation Co., Ltd., is preparing for an IPO on the Hong Kong Stock Exchange, positioning itself as a leader in the Chinese IP play food industry, focusing on the production and sale of IP-themed snacks [1][7]. Group 1: Company Overview - Jintian Animation is recognized as a pioneer in the IP play food sector in China, with a business model that integrates animated elements into traditional snacks, appealing to young children [2][3]. - The company has established five production bases across the country and holds 26 licensed IPs with over 600 active SKUs, including categories like candy, biscuits, and chocolate [1][3]. Group 2: Revenue and IP Dependency - The majority of the company's revenue is derived from key IPs such as Ultraman and My Little Pony, contributing significantly to total income, with projections showing a decrease in reliance from 90% in 2022 to 85.7% in the first half of 2025 [3][5]. - Jintian Animation acknowledges the risks associated with heavy reliance on external IP licenses, as non-exclusive agreements allow competitors to produce similar products, potentially impacting pricing and profitability [5]. Group 3: Market Position and Growth - The IP food market in China is projected to grow from RMB 354 billion in 2024 to RMB 849 billion by 2029, with a compound annual growth rate of 18.5% [7]. - Jintian Animation is positioned as the largest IP play food company and the fourth largest in the overall IP food market in China, holding market shares of 7.6% and 2.5%, respectively [8]. Group 4: Financial Performance - The company has shown consistent revenue growth, with figures of RMB 5.96 billion in 2022, RMB 6.64 billion in 2023, and projected RMB 8.77 billion in 2024, alongside improving gross margins [9]. - Jintian Animation's gross margin is notably higher than that of other snack brands, reaching 34.7% in the first half of 2025, compared to competitors like Three Squirrels and Bestore [9]. Group 5: Future Plans - The proceeds from the IPO will be allocated to enhance product development, brand awareness, sales network expansion, capacity upgrades, and the enrichment of the company's IP portfolio [10].