从一票难求到盛事之都，香港如何抓住“演唱会经济”的流量密码

Core Insights - The resurgence of concert attendance in Hong Kong has become a fashionable choice, with many international and local artists selecting Hong Kong as a key stop for their tours, reflecting the city's cultural "soft power" and economic benefits [2][3][5]. Concert Industry Dynamics - The concert industry in Hong Kong is characterized by a rich history and a unique "soft power" that includes high industry standards, a strong audience base, and a pool of top-tier talent [2][3]. - The Hong Kong Coliseum, established in 1983, has become a benchmark for measuring an artist's popularity and has laid the foundation for a large-scale concert industry [3][5]. - The opening of the Kai Tak Sports Park has significantly enhanced Hong Kong's capacity to host large-scale concerts, accommodating up to 50,000 attendees, thus alleviating the ticket scarcity issue faced by traditional venues [5][6]. Economic Impact - The concert economy is a vital driver of cultural tourism in Hong Kong, with over 285 large concerts expected to attract more than 3.9 million attendees, generating approximately HKD 3.4 billion in consumer spending [2][3]. - The influx of concert-goers, including over 1.4 million travelers, contributes significantly to local economic growth [2]. Audience Engagement and Experience - The audience for concerts in Hong Kong is increasingly diverse, with over 50% of attendees at the Kai Tak Sports Park coming from mainland China and overseas [6]. - Enhancing the concert experience is crucial for maximizing economic benefits, with suggestions to extend concert end times and create surrounding events to encourage longer stays [9][11]. Future Developments - Upcoming major concerts, including performances by international artists like Blackpink, are expected to sustain the momentum of Hong Kong's concert scene [10][12]. - The government is encouraged to explore tax incentives and streamline approval processes for events to maintain Hong Kong's competitive edge against other Asian cities [14].