黄金首饰价格“坐地起飞” 消费者“越涨越买”
2 1 Shi Ji Jing Ji Bao Dao·2025-10-21 12:37

Core Insights - The demand for gold jewelry remains high despite rising gold prices, driven by both investment and aesthetic value [1][5][9] Price Adjustments - Lao Pu Gold announced a price adjustment set for October 26, marking the third price change in 2023, following adjustments in February and August [1] - Chow Tai Fook plans to increase retail prices of gold products by 12% to 18% by the end of October [1] Market Trends - As of October 20, COMEX gold futures rose by 2.49% to $4,374.3 per ounce, while London spot gold increased by 2.45% to $4,355.69 per ounce [4] - Domestic gold jewelry prices are also on the rise, with Chow Tai Fook's gold jewelry priced at 1,292 RMB per gram, up by 30 RMB, and Chow Sang Sang's at 1,289 RMB per gram, up by 27 RMB [4] Consumer Behavior - Consumers are actively purchasing gold jewelry in anticipation of price increases, leading to shortages of popular items [5] - The perception of gold jewelry as both an investment and a decorative item enhances its appeal, with consumers valuing "cost-effectiveness" in their purchasing decisions [5][7] Company Performance - Chow Tai Fook reported a 4.1% year-on-year increase in retail value for the three months ending September 30, 2025, with a 3% increase in mainland China and an 11.4% increase in Hong Kong and Macau [6] - Lao Pu Gold's revenue for the first half of 2025 reached approximately 12.354 billion RMB, a 251% increase compared to the same period in 2024 [7] Industry Outlook - The gold jewelry market is expected to continue its upward trajectory, with brands focusing on product innovation and market expansion to meet diverse consumer needs [8][9]