2 1 Shi Ji Jing Ji Bao Dao·2025-10-21 12:44Core Viewpoint - The company, Guangdong Jintian Animation Co., Ltd., is preparing for an IPO on the Hong Kong Stock Exchange, aiming to become a significant player in the IP food market, similar to brands like Pop Mart and Miniso [1][12]. Company Overview - Jintian Animation specializes in children's snacks that incorporate popular IP elements, such as toys and badges, targeting a young audience [3][6]. - The company's revenue heavily relies on key IPs like Ultraman, My Little Pony, and Crayon Shin-chan, with the top five IPs contributing 90% of total revenue in 2022 [5][12]. Market Position - By 2024, Jintian Animation is projected to be the largest IP fun food company in China, holding a market share of 7.6% [13]. - The overall IP food market in China is expected to grow from RMB 354 billion in 2024 to RMB 849 billion by 2029, with a compound annual growth rate of 18.5% [12]. Financial Performance - The company has shown consistent revenue growth, with revenues of RMB 5.96 billion in 2022, RMB 6.64 billion in 2023, and projected RMB 8.77 billion in 2024 [14]. - Jintian Animation's gross margin is notably higher than other snack brands, reaching 33.7% in 2024, compared to 24.3% for Three Squirrels and 26.1% for Bestore [14][15]. Strategic Initiatives - The company plans to diversify its IP portfolio and enhance its product development capabilities through the IPO proceeds, which will also be used to expand sales networks and improve supply chain infrastructure [17]. - Jintian Animation aims to mitigate risks associated with reliance on external IPs by developing its own IPs and enhancing its design capabilities [9][8]. Sales Channels - The company has established a strong sales network, particularly in lower-tier cities, collaborating with various retail outlets, including supermarkets and convenience stores [10].