Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth

Core Insights - Alkami Technology, Inc. is hosting a webinar titled "Hocus Focus: Sharpen Your Marketing with Data That Works," aimed at helping financial marketers leverage data for actionable insights and measurable results [1][2]. Company Overview - Alkami Technology provides a digital sales and service platform for U.S. banks and credit unions, integrating onboarding, digital banking, and data and marketing solutions [3][4]. - The company has been recognized by J.D. Power for providing an "Outstanding Mobile Banking Platform Experience" in 2024 and 2025 [3][4]. Webinar Details - The webinar will feature panelists from Thomaston Savings Bank and Colony Bank, discussing how financial institutions can utilize data to enhance personalization and marketing strategies [2][3]. - Key speakers include Ethan O'Day, Jeff Wright, and Kent Blacksher, who emphasize the importance of data in transforming marketing efforts and improving customer engagement [5]. Marketing Strategy - The discussion will focus on practical methods for financial institutions to optimize resources and create campaigns that resonate with account holders [2]. - Alkami's Data & Marketing Solution is designed to help institutions implement anticipatory banking through personalized, data-driven engagement [2][3].