Core Insights - Aldi has entered a strategic partnership with Golden Eagle International Group, marking its first collaboration with a large commercial group since entering the Chinese market, which is a significant milestone for the brand [1][3][4] Group 1: Strategic Collaboration - The partnership aims to leverage shared resources and complementary strengths to enhance consumer experience and commercial value [3][4] - Golden Eagle International Group has a strong market foundation and deep insights into local consumer demands, which will assist Aldi in connecting with local consumers and expanding in East China [3][5] - The collaboration signifies a strategic upgrade for Aldi, transitioning from single-store expansion to regional cooperation, enhancing its ability to deliver high-quality, low-cost shopping experiences to more consumers in Jiangsu [3][6] Group 2: Operational Synergies - Aldi's global and local supply chain advantages and its own brand matrix align well with Golden Eagle's customer base, enhancing the appeal and loyalty of quality-conscious consumers [5] - The first project under this partnership will see Aldi entering the Golden Eagle International Group's Nanjing Xianlin store, with plans for further collaborations in other cities in East China [5][6] - The opening of the Nanjing Xianlin store is scheduled for January 2026, alongside three new Aldi stores in Nanjing [5]
奥乐齐与金鹰国际集团达成战略合作,携手服务品质消费需求
Sou Hu Cai Jing·2025-10-21 14:27