240小时免签下北京入境游｜短停留与长体验并行，深度游占比超四分之一

Core Insights - Beijing's inbound tourism market is evolving into a new pattern characterized by "short stays" and "long experiences" [1][9] - The proportion of inbound tourists staying for only one day has significantly increased, reflecting the city's role as an international hub [1][2] - There is a growing demand for diverse experiences among inbound tourists, with short-stay visitors favoring iconic landmarks and longer-stay visitors seeking thematic experiences [1][4] Inbound Tourist Trends - As of mid-September, inbound tourist numbers at Beijing's border checkpoints exceeded 15 million, a year-on-year increase of approximately 18%, with foreign visitors surpassing 4.2 million, up about 34% [2] - From July 1 to October 8, the number of inbound air travelers to Beijing exceeded 2.16 million, marking a year-on-year growth of around 14% [2] - The average stay duration for inbound tourists is increasingly skewed towards shorter visits, with 27.94% of tourists staying for just one day, up from 22.76% in the same period last year [2][3] Visitor Preferences - Short-stay tourists predominantly visit major attractions like the Great Wall and the Forbidden City, often as part of a transit journey [3][8] - Longer-stay tourists, who typically stay between 4 to 7 days, represent a significant portion of inbound visitors, accounting for 26.23% of the total [4][6] - The demand for thematic and experiential travel is rising, with tourists showing interest in leisure parks and cultural experiences [6][8] Quality and Experience Enhancement - The increase in the proportion of tourists staying for 4 to 7 days presents an opportunity for quality improvement in inbound tourism [9][10] - Enhancing the supply of unique travel products and experiences is crucial for extending visitor stays beyond one day [10][12] - There is a need for better product development and talent cultivation within the tourism sector to meet the evolving demands of international visitors [10][12] Future Directions - The tourism industry must focus on improving the quality of headliner products and promoting diverse offerings to attract repeat visitors [12] - New cultural landmarks and experiences, such as night tours of the Great Wall and technology-themed attractions, should be highlighted to enhance the appeal of Beijing as a travel destination [12]