The CHIPS AHOY! Brand Serves Up Fan Fun with the CHIPS AHOY!

Core Insights - CHIPS AHOY! collaborates with Stranger Things to create a unique pop-up experience ahead of the show's final season, allowing fans to engage with both the brand and the series in an immersive way [1][3] Event Details - The pop-up event will take place on October 25, 2025, in New York City and Atlanta, featuring a CHIPS AHOY! COOKIE x Stranger Things Claw Machine that offers exclusive co-branded merchandise [2][3] - Participants can win prizes such as walkie talkies, retro jean jackets, and the limited-edition cookie, with additional chances to win for those in costume [2][3] Product Launch - The CHIPS AHOY! x Stranger Things Limited-Edition Cookie features a new chocolatey base, fudge chips, and a strawberry-flavored filling, packaged in glow-in-the-dark materials [4] - These cookies are positioned as ideal snacks for watching the final season of Stranger Things or for Halloween celebrations [4] Series Information - Stranger Things 5 will premiere in three volumes on Netflix, with the first four episodes releasing on November 26, followed by three episodes on Christmas and the finale on New Year's Eve [5] Company Background - Mondelz International, the parent company of CHIPS AHOY!, reported net revenues of approximately $36.4 billion in 2024 and is recognized for its diverse portfolio of snack brands [7]