解码北京入境游

Core Insights - Beijing's inbound tourism is entering a high-quality development phase, with inbound orders increasing by 34.07% year-on-year during the summer to National Day period [1][5] - The market is characterized by a dual track of "short stays" and "long experiences," with day trips gaining popularity while 4-7 day deep tours remain mainstream [1][4] Inbound Tourism Trends - The proportion of inbound tourists staying for only one day has significantly increased to 27.94%, up 5.18 percentage points from the previous year [5][4] - Tourists with longer stays (4-7 days) account for 26.23%, while those staying for 2 days and 3 days represent 21.89% and 13.69%, respectively [8][9] Popular Attractions - Iconic sites such as the Forbidden City and the Great Wall continue to be must-visit destinations for inbound tourists, with the Great Wall receiving approximately 580,000 inbound visitors this year, a 55% increase from last year [13][14] - The Beijing Universal Resort has also become a popular attraction, drawing both Western and Southeast Asian tourists [14] Emerging Attractions - The Bubble Mart City Park has emerged as a new favorite, ranking sixth among the top ten inbound tourism attractions for 2025, up from ninth place in 2024 [15] - The shift in tourist interest reflects a broader trend towards a diverse tourism experience that combines traditional culture with modern entertainment [15] Accommodation Preferences - Inbound tourists increasingly prefer to stay near core attractions, with areas like Tiananmen/Wangfujing being top choices [17][19] - The occupancy rate for hotels in the central axis area has seen significant growth, with inbound tourists making up 8%-10% of total guests in some hotels [19][20] Business and Leisure Segmentation - Business travelers represent a notable segment of inbound tourists, with key business districts like Sanlitun and CBD being popular accommodation areas [20] - The diversity in accommodation choices reflects the evolving preferences of inbound tourists, with a growing number opting for hotels that offer convenience and proximity to attractions [20]