雷军掉粉惊人，“小米神话”已经破灭

Core Viewpoint - The significant drop in followers for Lei Jun on Douyin, from 44.63 million to 44.22 million, reflects a loss of trust rather than mere unfollowing, indicating a crisis for the Xiaomi brand amid recent controversies [1][3][12] Group 1: Impact of Recent Events - The follower decline coincided with a series of negative events, including a traffic accident involving Xiaomi cars and public backlash during live streams, highlighting a growing distrust among consumers [3][5] - Public sentiment has shifted from blind admiration to critical scrutiny, as consumers demand accountability and transparency from the brand [15][16] Group 2: Brand and Leadership Challenges - Lei Jun's previous image as a relatable CEO is being challenged as he faces public criticism directly linked to product failures, illustrating the risks of a high-profile personal brand in the automotive industry [5][13] - The incident has exposed the vulnerabilities in Xiaomi's business model, which emphasizes rapid marketing and product launches over foundational safety and quality, particularly in the automotive sector [10][12] Group 3: Consumer Expectations and Brand Responsibility - Consumers are now looking for more than just marketing promises; they expect genuine responsibility and effective crisis management from the brand, especially in the context of safety-related issues [15][16] - The automotive industry demands a higher standard of accountability compared to consumer electronics, as the stakes involve human lives, making it crucial for Xiaomi to address user feedback and product quality seriously [12][15]