2025中国玩协四展开幕，五大趋势引领行业创新发展

Core Insights - The 23rd CTE China Toy Expo &潮玩展, 18th CLE China Licensing Expo, CKE China Baby Products Expo, and CPE China Early Education Expo have opened in Shanghai, showcasing a total exhibition area of 230,000 square meters with 2,629 exhibitors from 41 countries and regions, highlighting the event's role as a strategic hub for expanding into the Chinese and global markets [1] Group 1: International Participation - The number of international exhibitors at the CLE China Licensing Expo has increased significantly, with a year-on-year growth of 65%, featuring top global IPs such as Disney, Marvel, and Pokémon [3] - The CKE China Baby Products Expo has also seen a 36% increase in international exhibitors, with high-end brands like Stokke and Nuna showcasing new products [4] - The CTE China Toy Expo has experienced a steady increase of 14% in international exhibitors, with major companies like Mattel and Hasbro participating consistently [4] Group 2: Global Brand Presence - The event has attracted leading brands from North America, Europe, and Asia, indicating the appeal of the Chinese market for new product launches [6] - Notable brands from North America include Disney and Hasbro, while European brands like LEGO and HABA are also prominently featured [6] - Japanese and Korean brands such as Pokémon and Bandai are participating, showcasing their strong IPs and market presence [6] Group 3: Emerging Markets and Local Brands - Emerging market brands from Southeast Asia, such as Plan Toys and Mighty Jaxx, are actively participating, showcasing the vibrancy of these markets [7] - Chinese brands, including cultural icons like the Palace Museum and popular toy brands, are demonstrating a shift from "commercial output" to "cultural confidence," gaining recognition in the global market [7] Group 4: Industry Trends - Five key trends are shaping industry innovation: 1. IP cross-industry collaboration is creating new consumer experiences [9] 2. Smart applications in toys are becoming a highlight, with AI-driven products gaining attention [9] 3. A shift from mass-market products to niche offerings is emerging, focusing on deep market penetration [9] 4. Environmental sustainability is becoming a value proposition for leading brands [9] 5. Digital marketing is facilitating global trade, enabling Chinese brands to expand internationally [9]