General Mills: Capital Allocation Gone Bad (Rating Downgrade) (NYSE:GIS)

The past 12-month period has been an utter disaster for General Mills, Inc.'s (NYSE: GIS ) stock, as it lost nearly a third of its value. As a whole, the period has not been good for consumer staples either, with the sector ETF roughly flat, butVladimir Dimitrov, CFA is a former strategy consultant within the field of brand and intangible assets valuation. During his career in the City of London he has been working with some of the largest global brands within the technology, telecom and banking sectors. He ...