押中“搜打撤”B站自研游戏跑出黑马

Core Insights - Bilibili has successfully launched a self-developed game, "Escape from Duckov," which has sold over 500,000 copies on Steam within three days, generating an estimated revenue of over 25 million yuan [1][2] - The game achieved a peak concurrent player count of over 180,000, setting a record for Bilibili's games on the Steam platform [1] - The "search and escape" gameplay style, popularized by "Escape from Tarkov," has seen a surge in popularity, with other companies like Tencent also entering the market [1] Company Development - The development of "Escape from Duckov" began in 2022, initiated by a small team of five, with the lead developer being a deep user of "Escape from Tarkov" [2] - The team initially started with three members to create a game demo, later expanding to five as the project progressed [2] - The game was designed to simplify controls while enhancing core shooting mechanics, addressing the high entry barrier of similar games [2] Market Strategy - Bilibili aims to leverage its unique community ecosystem to support its gaming business, indicating that game distribution can benefit from content creation and community discussions [2] - The decision to focus solely on the PC platform was made after recognizing significant differences in player habits and interests between mobile and PC users [2] - The success of "Escape from Duckov" highlights Bilibili's potential to break through in the gaming sector, complementing its existing community-driven model [2]