The Impact Lab Launches to Help Brands Get More from Amazon Ads

Core Insights - Amazon's advertising ecosystem is powerful but requires integration of multiple ad tech components to unlock its full value [1] - Marketers face challenges with multiple vendors, complex data pipelines, and siloed tools while trying to acquire new customers and improve ROI [1] - Advanced analysis of Amazon's data is necessary for brands to effectively utilize Amazon Ads, Amazon Marketing Cloud (AMC), and Amazon Web Services [1]