Amazon launches ‘price-conscious’ grocery line of items mostly under $5 — but don’t expect it to cater to everyone

Amazon is serving up a new value menu for inflation-weary shoppers. The company’s latest move, a private-label line called “Amazon Grocery,” combines products once sold under Amazon Fresh and Happy Belly into a single brand with more than 1,000 items, most priced under $5. (1) Buyers can expect to find everyday staples such as snacks, dairy, meat, produce and even cinnamon rolls and refrigerated lemonade, all positioned to deliver name-brand appeal at a bargain-bin price. The logic is simple: with shoppe ...