Coinbase One Card Opens Up to American Users With Bitcoin Rewards

Core Insights - Coinbase is launching the Coinbase One Card, which will now be available to hundreds of thousands of Americans who previously registered for it, in partnership with American Express [1] - The card offers users up to 4% in Bitcoin rewards based on their cryptocurrency holdings on the platform, starting with 2% for all users [1][2] - Early adopters have contributed over $200 million to the platform to enhance their rewards, with card users spending more than $100 million, averaging $3,000 per month [2] Group 1 - The Coinbase One Card provides variable Bitcoin rewards on all purchases, unlike competing credit cards [2] - Users can access the card through the Coinbase One subscription for $29.99 per month, or a cheaper Coinbase One Basic tier for $5 per month [4] - The card aims to increase subscription revenues for Coinbase, which reported over $655 million in total subscription and services revenue in Q2 2025, a 9.5% increase from Q2 2024 [5] Group 2 - The card is part of a broader strategy by Coinbase to create a comprehensive ecosystem for users to earn, save, invest, borrow, lend, and spend their crypto [6] - Early spending behavior indicates that the card is being used frequently by early adopters, suggesting a strong market interest [3]