十五运推动赛事经济升级

Core Insights - The 15th National Games (referred to as "15th Games") is a significant event as it marks the first time Hong Kong and Macau are co-hosting, showcasing the historical importance and strong brand influence of the event [1][4] - The event serves as a vital platform for brand exposure and product sales, highlighting the mutual benefits of sponsorship for both enterprises and event organizers [1][4] - The sponsorship landscape for the 15th Games is characterized by a diverse range of sponsors and a comprehensive coverage of various categories, reflecting the economic integration capabilities of the Guangdong-Hong Kong-Macau Greater Bay Area [6][8] Sponsorship Overview - As of June, the organizing committee received 121 sponsorship intentions across 53 categories, with a total sponsorship intention exceeding 2 billion yuan, and signed agreements covering 29 enterprises with a total sponsorship amount nearing 1.65 billion yuan [2][3] - The sponsorship categories include insurance services, aviation services, drinking water, and sports equipment, with notable participation from major telecom operators and both local and foreign enterprises [2][4] - The sponsorship structure includes four tiers: partners, sponsors, exclusive suppliers, and suppliers, with the highest tier requiring a minimum sponsorship of 100 million yuan [3][4] Economic Impact - The event is expected to generate an economic increment of 5 billion yuan through the "City Partner" initiative, which aims to transform event traffic into economic growth [7] - The collaboration among government, organizers, and sponsors is anticipated to drive urban renewal, enhance tourism, and optimize industrial structures, thereby injecting sustained growth into the regional economy [8][9] - The 15th Games is seen as a strategic pivot for enterprises to leverage the event's platform for brand exposure and resource allocation, contributing to high-quality regional economic development [9]