刚刚，一款“离谱”的新作杀上畅销Top8：这家厦门公司闷声赚麻了

Core Insights - The game "My Garden World" has gained significant popularity, topping the WeChat mini-game popularity chart for 16 consecutive days during the National Day holiday [1] - The game was launched on the App Store in early August and has rapidly climbed the iOS sales rankings, reaching the top 10 by October 21 [3][4] - It has achieved a monthly active user count of 3.19 million, placing it among the top 10 new game apps in the past year [6] Game Features - The game features a storyline that resonates with female players, focusing on themes of empowerment and resilience [12][15] - Gameplay involves traditional farming mechanics, allowing players to plant, water, and harvest flowers, with simplified processes to cater to both new and experienced players [18][20] - A unique flower cultivation system enhances gameplay, allowing players to upgrade flowers and complete customer orders for rewards [22][24] Social and Community Aspects - The game incorporates social features such as "flower stealing" and guild competitions to enhance player engagement and community interaction [26][28] - These social elements are designed to increase user retention and encourage players to connect with friends [26] Commercialization Strategy - The game employs a high level of commercialization, with various monetization points including VIP memberships and limited-time purchase packages [29][31] - A notable marketing campaign, "Grow Flowers to Win Real Bouquets," successfully attracted players and generated buzz on social media [38][40] - Despite the game's success, player feedback indicates dissatisfaction with the density of monetization options, which may impact overall ratings [35][47] Industry Trends - The success of "My Garden World" highlights the growing potential of female-oriented games in the gaming industry, suggesting a shift towards more casual and accessible gaming experiences [42][45] - The game’s approach to marketing and community engagement may serve as a model for future titles targeting female audiences [42][48]