3 6 Ke·2025-10-22 00:56Core Insights - The post-National Day period has seen the homestay market remain active, with platforms like Muniu, Tujia, and Meituan engaging in strategic repositioning rather than a decline in activity [1] - The article analyzes the differentiated strategies of these three major platforms in terms of activity design, property strategies, and user targeting, highlighting the evolution from traffic competition to ecosystem building in the homestay industry [1] Group 1: Market Dynamics - Muniu and Tujia have launched autumn-themed activities, focusing on short-distance travel, while Tujia emphasizes long-term travel and business vacation needs [5][6] - Muniu's autumn activities include a discount package and recommendations for nearby travel destinations, while Tujia's promotions are less substantial, relying on standard offers repackaged [5][6] - Meituan is attempting to shift its image from low-cost to quality through enhanced ranking features and a focus on group travel needs [7][8] Group 2: Platform Strategies - Muniu focuses on unique service offerings and has established service standards for C-end properties, promoting popular and trendy homestays [10] - Tujia targets hotel-style apartments and large group bookings, aiming to meet the needs of business travelers and the growing elderly demographic [11] - Meituan's strategy is rooted in low pricing, but it is working to improve its brand image through changes in ranking and property recommendation logic [12] Group 3: Competitive Landscape - The three platforms are actively seeking to solidify their differentiated advantages in the competitive landscape, with Muniu recognized for its diverse property offerings [9][10] - Tujia's focus on large bookings is a response to market segmentation, while Meituan's approach is to enhance its appeal to younger users through group-oriented offerings [8][12] - The ongoing competition among Muniu, Tujia, and Meituan is crucial for establishing their respective market positions and long-term viability in the homestay sector [12]