格力电器：晶弘为中低价格段市场提供价值补位

Core Viewpoint - Gree Electric Appliances is expanding its brand portfolio with the launch of Jinghong Air Conditioning, targeting a rational and pragmatic customer base focused on experience and cost-effectiveness [2] Group 1: Brand Strategy - Jinghong Air Conditioning is positioned as a natural extension of the Gree brand system, maintaining core quality technologies that are stable, energy-efficient, and comfortable [2] - The design, intelligence level, and material selection of Jinghong Air Conditioning are tailored to meet the needs of the mid-to-low price segment, providing value to this market [2] Group 2: Market Positioning - The launch of Jinghong Air Conditioning aims to create effective synergy and complementarity within the overall brand matrix of Gree, addressing diverse market demands in the air conditioning sector [2] Group 3: Supply Chain and Strategic Investments - In 2022, the company strengthened its supply chain stability for core refrigeration components by acquiring a controlling stake in Dun'an Environment, currently holding 38.46% [2] - Dun'an Environment is a leading enterprise in the global refrigeration and air conditioning components industry, focusing on the production and sales of core components for refrigeration equipment and new energy vehicle thermal management, aligning with Jinghong's brand positioning [2]