Sou Hu Cai Jing·2025-10-22 01:57Core Insights - Alibaba's Quark is set to unveil its "C Plan," with the first results expected to be released as early as this month [1] Group 1: C Plan Overview - The origin of the "C Plan" has three interpretations: it may refer to the classic game "Pac-Man," signify "Chat," or denote Alibaba's West Lake Campus C Zone [2][3] - The project is seen as a significant move for Quark in the AI consumer sector, with internal development reportedly ongoing for several months [4][5][7] - The initiative requires long-term investment and technological breakthroughs, making collaboration with Tongyi Lab crucial [6] Group 2: Strategic Positioning - Quark has been positioned as Alibaba's "AI flagship application," aiming to provide a comprehensive AI experience for its 200 million users [8] - The appointment of Wu Jia as CEO of Quark reflects an elevation in the project's strategic importance within Alibaba [9][11] - Quark's goal is to create an "All in One AI Super Box," integrating AI dialogue, deep thinking, search, and execution to meet various user needs [12] Group 3: Historical Context and Comparisons - Quark's new positioning resembles Baidu's "box computing" concept proposed by Li Yanhong 16 years ago, but with an added AI-driven component [13][14] - The operational entity of Quark was changed in June 2023, indicating a shift in its corporate structure [14] Group 4: Corporate Structure and Issues - Guangzhou Dongyue, the new operational entity, was established in January 2022, with a registered capital of 10 million yuan [16] - The company has faced numerous legal disputes, primarily related to network service contracts and trademark infringements [20] - Complaints regarding the Quark app have reached 15,117, with many related to unauthorized charges [21]