莫让“热销”遮望眼｜新闻漫话

Core Viewpoint - The article highlights the issue of fake sales and misleading marketing practices in the live-streaming e-commerce sector, where some merchants and influencers create a false sense of urgency and demand for products, ultimately harming consumer rights [1] Group 1: Market Practices - Some merchants and influencers are fabricating sales figures and engagement metrics to create a false "hot sale" atmosphere [1] - The practice of falsely claiming products are sold out while maintaining sufficient inventory is becoming common [1] Group 2: Regulatory Response - The State Administration for Market Regulation is set to release the "Live E-commerce Supervision Management Measures" to address illegal activities in the sector [1] - The new regulations will establish a comprehensive responsibility system and create a closed-loop for regulatory enforcement [1]