Core Insights - The company, Mixue Ice City, is set to open its second store in North America on the Hollywood Walk of Fame in Los Angeles, following its first store in Manhattan, New York [1][5]. Store Details - The new store will occupy 752 square feet (approximately 69.86 square meters) and is currently under renovation, with an expected opening by the end of this year or early next year [1]. - The location at 6922 Hollywood Boulevard is strategically positioned across from major tourist attractions, including the TCL Chinese Theatre and Madame Tussauds, attracting approximately 10 million visitors annually, translating to an estimated daily foot traffic of about 27,400 [3]. Market Context - The Hollywood retail sector is experiencing a recovery, with the retail vacancy rate decreasing from 9% to 8% over the past year, indicating a resurgence in commercial activity [6]. - In contrast, other areas of Los Angeles have seen a significant increase in retail vacancies, with 1.7 million square feet of space being vacated during the same period [6]. Expansion Plans - Mixue plans to open an additional 5 to 10 stores in Los Angeles next year, targeting high streets, shopping centers, complexes, and airports [7]. - The company is also considering franchise opportunities, with store sizes ranging from 500 to 3,000 square feet, and has shown interest in locations previously occupied by Starbucks [7]. Financial Performance - The latest financial report indicates that Mixue achieved revenue of 14.875 billion yuan and a net profit of 2.718 billion yuan in the first half of the year, representing year-on-year growth of 39.3% and 44.1%, respectively [7]. - As of June 30, Mixue's global store network surpassed 53,000 locations across 12 countries, with 4,733 stores located overseas, marking an increase of 128 stores compared to the previous year [7]. Global Strategy - Mixue has made significant strides in international expansion, with recent openings in Kazakhstan and Brazil, and plans to establish a global business support center by 2025 to enhance operational efficiency [8][14]. - The U.S. market is seen as a critical battleground for Chinese tea brands, with over 45 brands having opened nearly 15,000 stores overseas, particularly in key urban areas [8][14]. Competitive Landscape - The U.S. tea beverage market is projected to grow at an annual rate of 9.1%, with potential for 5 to 10 times the current store count, expected to exceed $8 billion by 2030 [14]. - The absence of a dominant national player in the tea beverage sector presents an opportunity for Chinese brands to establish a foothold in the market [14].
蜜雪冰城美国第二家店即将开业，选址好莱坞C位
3 6 Ke·2025-10-22 02:21