第八届汽车质量论坛在京举行，共商中国品牌全球破局之道

Core Insights - China's automotive exports have entered a critical phase characterized by "stable quantity and improved quality," positioning the country as a significant growth driver in global automotive trade. The collective strategy of Chinese automotive brands is to "go global" [1] - The focus of global automotive competition is shifting from price to quality, with stringent safety, reliability, and compliance requirements in mature markets like Europe and the U.S. Quality is essential for Chinese brands to overcome trade barriers and build market trust [1] Group 1: Export Growth and Market Dynamics - Since 2021, China's automotive exports have seen exponential growth, with an expected total export volume of 7.2 million vehicles in 2025, reflecting a year-on-year increase of over 20% [3] - The distribution of China's automotive export markets is diverse, with Mexico being the largest by quantity (7.3% share) and the UAE by value. The top 15 export markets account for 1.2% to 7.3% of total exports, mitigating risks from market fluctuations [5] - In 2023, exports of complete vehicles surpassed those of parts for the first time, and this trend is expected to continue, with complete vehicles and parts accounting for 10% of total electromechanical product exports by 2024 [5] Group 2: Challenges and Strategic Recommendations - The global supply chain is undergoing rapid restructuring, with U.S. tariffs reducing China's share of automotive parts exports to the U.S. from 26% in 2018 to an anticipated 13% by 2025. The EU is also implementing various regulations affecting Chinese automakers [5] - Chinese automakers are advised to address shortcomings in overseas service quality, brand trust, and marketing strategies, shifting focus from merely increasing sales to enhancing quality, customer satisfaction, and profitability [5][3] Group 3: Industry Trends and Future Outlook - The global automotive industry is experiencing unprecedented changes, with significant adjustments expected in the European automotive sector. Competition will increasingly focus on Chinese, Japanese, and Korean manufacturers, with companies like BYD and Geely rapidly emerging [3] - China's automotive industry possesses significant advantages, including a leading position in the global new energy vehicle supply chain, with projections indicating that by 2025, pure electric vehicles will account for 65% of global sales [7] - The transition from "scale export" to "value export" is crucial for Chinese automotive companies, emphasizing the need to solidify the supply chain foundation and accurately seize global market opportunities [12]