YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2025-10-22 02:48Core Insights - Yonghui Supermarket is undergoing a transformation by adopting the "Fat Donglai" retail model, focusing on enhancing service and experience across its seven stores in Zhengzhou [2][6] - The company aims to optimize its supply chain and develop a proprietary brand system to improve profitability and customer engagement [6][9] Store Transformation - Yonghui has completed adjustments in seven stores in Zhengzhou, aligning product structure, space layout, service capabilities, and employee benefits with the "Fat Donglai" model [2][6] - The stores have seen an average customer traffic increase of 80%, with over 60% of the adjusted stores achieving profitability levels surpassing the highest in the past five years [6][9] Product and Service Enhancements - The product range in stores has been optimized, with a 26.8% increase in new products, achieving 80% alignment with the "Fat Donglai" standards, and a rise in imported products to 15% [2][6] - The introduction of a "Fresh Kitchen" in the Yuhua Plaza store allows customers to have seafood and meat cooked on-site, catering to busy professionals [5] Employee Welfare - Average employee salaries have been raised to 5,000 yuan, reflecting the company's commitment to improving staff welfare [4] Proprietary Brand Development - Yonghui plans to focus on developing its proprietary brand system, with a goal of launching 500 proprietary products over the next five years [9][10] - The company aims to collaborate with suppliers to create 100 billion-level products within three years, enhancing its product ecosystem [8][9] Market Trends - The retail industry is witnessing a shift towards proprietary brands as companies seek to bypass traditional distribution channels and reduce costs [10][12] - The average number of proprietary products developed by retailers is increasing, indicating a growing trend in the market [11][12]