买30万元货送SUV，娃小智董事长首次直播露面

Core Insights - The chairman of Wa Xiaozhi, Wu Jian, made his first live appearance, expressing hopes for the growth of both Wa Xiaozhi and its sister brand, Wa Xiaozong, emphasizing the importance of serving consumers and distributors [1] - Wa Xiaozhi has set low entry barriers for its distributors, requiring no agency or franchise fees, and offering incentives such as a free SUV for those who make a prepayment of 300,000 yuan [1] - The company has already secured 300 counties for its operations [1] Company Background - Wa Xiaozhi is a new brand launched by the Zongsheng Group, led by Zong Qinghou's brother, Zong Zehou, focusing on new consumption trends and systematic restructuring of brand, product innovation, and market promotion [3] - The brand was registered on September 23, 2025, and is operated by Wa Xiaozhi Food (Hangzhou) Co., Ltd., which was previously named Nutrient Delivery (Hangzhou) Food Co., Ltd. [4] - The actual controller of Wa Xiaozhi is Zong Zehou, who holds a 33.211% stake through Guizhou Wamei Liquor Group Co., Ltd. [4] Competitive Landscape - The announcement of Wa Xiaozhi's new brand comes in contrast to the launch of Wa Xiaozong by Zong Qinghou's daughter, Zong Furui, who resigned from her positions at Wahaha Group on September 12, 2025 [4] - Wa Xiaozong's official Weibo account was certified on September 30, 2025, but has not yet posted any content [4]