苹果国行iPhone Air正式发售，1T版本溢价500元

Core Insights - The official launch of the iPhone Air in China has generated significant market interest, with the device available in four colors and three storage options, starting at 7999 yuan [1][2] - Despite initial reports of lower-than-expected sales, the domestic market is showing strong demand, driven by promotional events and the introduction of eSIM technology [2][4] Group 1: Product Launch Details - The iPhone Air is available in four colors: sky blue, light gold, cloud white, and deep space black, with storage options of 256GB, 512GB, and 1TB [1] - The starting price for the iPhone Air is 7999 yuan, with the 512GB version priced at 9999 yuan and the 1TB version at 11999 yuan [1] - The device is activated via eSIM and does not support physical SIM cards, with support from major Chinese carriers [1][5] Group 2: Market Response and Sales Performance - Within one hour of its release, the 256GB deep space black version was selling at a market premium of 350 yuan, while the 1TB version had a premium of 500 yuan [2] - Over 140,000 users expressed interest in the iPhone Air on the 得物 App, with more than 43,000 users making reservations [2] - The iPhone Air pre-orders sold out within five minutes, indicating strong initial demand [2] Group 3: Industry Context and Competitive Factors - The introduction of eSIM technology in China has sparked interest among early adopters, enhancing the competitiveness of iPhone products [2] - Apple's CEO Tim Cook's visit to China to promote the iPhone Air has also contributed to increased visibility and interest in the product [2] - The iPhone Air's design, which eliminates the physical SIM card slot, aligns with trends seen in markets like the US and Japan, where eSIM technology has been in use for several years [2][4]