知名西班牙快时尚巨头创始人坠崖案反转，儿子成头号嫌疑人

Core Viewpoint - The investigation into the death of Isak Andic, founder of Mango, has shifted from an accidental fall to a suspected murder, with his son Jonathan Andic now being the main suspect [3][5]. Company Overview - Mango, a Spanish fashion giant, entered the Chinese market over 20 years ago, becoming one of the first fast-fashion brands in the region [6]. - The company initially adopted a light-asset model relying on agents, which allowed for rapid expansion but later led to significant control issues over distribution channels [6][7]. Market Performance - At its peak in 2013, Mango had nearly 200 stores in China, but by the first quarter of 2015, this number had plummeted to 61 due to various strategic missteps [7][9]. - In 2023, Mango announced a strategic shift away from the Chinese market, focusing instead on the U.S. and India, effectively marking a retreat from China [10]. Strategic Challenges - The reliance on agents resulted in weak control over retail efficiency and inventory management, leading to significant challenges in the Chinese market [7][8]. - Mango's product positioning was unclear, failing to compete effectively with rivals like Zara, Uniqlo, and H&M, and it struggled to resonate with Chinese consumers [7][8]. Digital and Operational Shortcomings - The brand's slow product turnover cycle of approximately two weeks lagged behind competitors like Zara, undermining its core fast-fashion advantage [8]. - Mango's digital presence was inadequate, missing opportunities in the booming Chinese e-commerce market, which further hindered its competitiveness [8][10]. Global Performance - Despite setbacks in China, Mango reported a 12% year-on-year revenue increase to 17.3 billion in the first half of the 2025 fiscal year, with international markets contributing 78% of total revenue [10].