娃小智董事长首次直播露面：谈及招商政策，预付款30万元送SUV

Core Insights - The chairman of Wa Xiaozhi, Wu Jian, made his first live appearance on October 21, expressing hopes for the growth of both Wahaha and Wa Xiaozhi, emphasizing service to consumers and distributors [1] - Wa Xiaozhi has a low entry barrier for distributors, requiring no agency or franchise fees, and offers incentives such as a free SUV for bulk purchases [1][4] - The brand Wa Xiaozhi is led by Zong Zehou, the brother of Wahaha's founder Zong Qinghou, and is positioned as a new consumer brand distinct from traditional business models [3] Company Overview - Wa Xiaozhi was registered on September 23, 2025, and is operated by Wa Xiaozhi Food (Hangzhou) Co., Ltd., with a registered capital of 5 million yuan [4] - The actual controller of Wa Xiaozhi is Zong Zehou, who holds a 33.211% stake through his company Guizhou Wamei Liquor Group [4] - The company was previously named Nutrient Delivery (Hangzhou) Food Co., Ltd. before rebranding to Wa Xiaozhi on September 25, 2025 [4] Market Strategy - A national recruitment meeting was held on October 10, where purchasing over 100,000 yuan of Wa Xiaozhi products grants exclusive distributor rights in the region [4] - The brand aims to undergo a systematic reconstruction in terms of brand core, product innovation, and market promotion, focusing on new consumer trends [3] Competitive Landscape - Zong Fuli, daughter of Zong Qinghou, resigned from her positions at Wahaha on September 12 and launched the competing brand Wa Xiaozong [5] - Wa Xiaozong's official Weibo account was certified on September 30, 2025, but has not yet posted any content [5]